If you want to join the fashion industry, the best starting point is to open a retail store of your own. Now in this retail store you can both design and manufacture your own handbags and purses and display it in your store. But this method of selling is very complicated and requires a lot of man power and capital. You will need to hire designers for designing the bags if you yourself do not have the capability and art to do so. Then you will need to find a manufacturing company that will be able to give you proper manufacturing of the designs that you made. Therefore to avoid all this mess, the simplest way to open up your retail handbag store is to simply purchase wholesale handbags and purses from another manufacturer or supplier and sell those items further ahead to the customer base you are serving.

You will soon realize that doing business with handbags and purses is very rewarding and fulfilling business to start. Later on if you want you can even start your own designing and manufacturing once you become fully aware of the ins and outs of the handbags and purses business. Doing business requires a lot of skills apart from the manufacturing. Therefore in order to beat competitors it is best that you focus solely on the business part of your retail store and leave the designing to wholesale handbags and purses that you purchase from other brands and labels. The first thing you need to clarify, before you can begin your purchase of wholesale handbags and purses are the customer base you are serving.

Though it may seem that wholesale handbags and purses is a very limited area, the customer base still varies immensely. There are handbags and purses for kids, teens, young women, and elderly women. There are high end designer handbags and purses and there are cheaper and lower priced brands that you can carry. The category of handbags is extremely extensive and there are multiple directions in which you can move. However, in order to maximize sales, it is advised that you carry a little something for all types of customers in your retail store by purchasing a mix of handbags and purses styles for all age groups. However the income group that you are targeting cannot be mixed together in one retail store.

The repute of your retail store will largely depend on the income group you are targeting and by the quality of your wholesale handbags and purses stock. If you are targeting a high income group you will definitely want to carry designer wholesale handbags and purses and other expensive brand labels. If you are targeting the middle income group then you will still focus on the quality of wholesale handbags and purses while purchasing from slightly lower priced manufacturers so that you are still able to earn profits while giving your customers the wholesale handbags and purses at a price they can afford and enjoy.

Finally you can even target the low income class by carrying the cheapest wholesale handbags and purses that are mostly for those who cannot afford to buy pricey products but still wish to accessories themselves with handbags and purses. So the target market you cater to will define the repute of your retail store in the market. So carefully analyze all factors before you settle on a batch and type of wholesale handbags and purses to purchase. The first image of a retail store is often the ever lasting image and changing it is very difficult so always think carefully and wisely.