8 Effective Social Marketing Strategies your Online Platform Competitor Might be Hiding from You

Establishing an online platform nowadays is as easy as creating your social media account. From signing up to uploading pictures of the products you’re going to sell and including the text descriptions with the retail/wholesale value in each and every item – anyone can be an online marketer. But what makes an online marketer apart from the other competitors is the way they bring in and increase traffic to their eCommerce platform that will boost their online sales. Yes, traffic! If there’s a traffic that people would definitely love, that is web traffic because it does not give you bad vibes and headaches. Instead, it will provide you more leads and conversion. Sounds promising, but this is fact.
However, no matter how amazing the vacuum cleaner or whatever items or services you are selling in your platform; if you can’t reach more people and get them engaged with your platform the way Swifties patronize the every antic of Taylor Swift or how people purchase every product innovation of Apple – everything you did from the start will be pointless. So what else can you do for your eCommerce store to get connected to your target niche and get that extra boost your online sales need? Here’s how.
* Daily posting of content – Most of the consumers today will seek Google even for a simplest daily dilemma. Since consumers demand tons of valuable content, give them what they want by posting contents daily but in a scheduled manner. When you post in Facebook, a short but digestible content is enough. And when you do your social media marketing in Twitter, make it 4 to 6 times a day. You can use automated posting tools like Hootsuite, Buffer or StumbleUpon to increase your reach and convert more sales.
* Image matters – When you post content in your social media accounts, see to it that you include images along with it because it gives more excitement to people who will be seeing it that it can generate 50% more likes than plain text.
* The product URL is your strongest link – make the online shopping experience of the consumers the easiest by including the direct link in your content post. This will prevent shoppers from bouncing off from one online store to another (like what you usually do in malls when you can’t find the items you need in one store, admit it!)
* Increase your community exposure with social buttons – in every blog article you post never forget to include those button-like social media buttons that will spread your great news that you’re having the biggest discount sale ever! You can place them at the header or footer of your website of blog, in the newsletter you email to consumers, even in your email signature.
* Run campaigns the Launchrock way – this will help you collect email addresses of people who are anticipating new product or service launches. It integrates social within the subscription process which could turn from a regular promotion into a viral marketing channel that will drive traffic and sales all the way to your platform. You can include in your campaign incentives or limited special offers that will surely motivate visitors to share the promotion to their family, friends, and colleagues.
* Organize a weekly Twitter Q&A – this will help you get to know more of the consumers: what interest them, what motivates them to buy, what keeps them off from online store, and any other concerns they keep shut for their selves. To get them into the circle, you can ask them to use a specific hashtag that is related to the Q&A to join. This strategy could help your brand create noise in the World Wide Web by going ‘trending’.
* Make your blog post title creative – Interesting blog post titles that uses everyday language, that leverages the common psychological traits, the negatives that people do not want to happen to them or wants to avoid, and listing post motivates people to read the whole content. The ‘right-in-the-feels” blog post titles persuade people to read and share it to their peers.
* Infographic gives you the best traffic – infographic is another content that can effectively raise awareness to your brand and spike great web traffic to your eCommerce store. All you need is to find an interesting topic that will catch the attention of the consumers and invest some few dollars in having that infographic created.
These are the social media strategies that your competitor might have been hiding from you all along that give them continuous growth in online sales. Now that their secret sauce has been revealed, maybe it’s your time to make a move to boost the online sales your platform deserves. If you have other ideas in mind that you want to share for starters struggling in the world of online marketing, do you mind sharing them at the comments?