The meaning of the term “Wholesale”:
When it comes to designer sunglasses, retail shops buy the products that they sell at a much lower price than the price at what they sell it for. It is quite obvious though, as they would not be able to profit otherwise! The lower price at which they buy these products is considered to be the wholesale price and it is possible mainly because they buy the products in large numbers. A wholesale product is a product which is bought at cheaper price than retail price and in large quantities.
You need not be a big retail shop owner to buy products at a wholesale rate, anybody can buy these wholesale products and that is why it is wise to stock up on sunglasses just before the summer approaches. The reason why I say so is because sunglasses are not in extreme demand until and unless summer approaches, this brings down even the wholesale price of the sunglasses during the other seasons. If you stock up on sunglasses during these off seasons, then during the summer, when everybody want sunglasses to save their eyes from the glaring sun and the harmful UV rays, you will be ale to retail your stock and profit better from the sales. Buying in wholesale is not something limited to anybody, it is a free choice if you can find the item that you are looking for at wholesale price and are willing to buy a lot of the product.
Now, to find suppliers and dealers of wholesale sunglasses from designer companies, you would need to do a little bit of web surfing. Also, the companies themselves often sell products at wholesale from their authorized counters. Apart from the internet, you can also put the phone book to good use by looking through it to find the phone-numbers of known sunglass wholesalers. If you really try, then you are guaranteed to find more than just one wholesaler; compare and contrast to find the best deals.
A question that may arise is if the wholesalers sell at such low costs then what is their gain in it? The truth is that wholesalers buy their products at a much lower cost than at what they sell. They buy the products directly from the company and at almost the make-cost. They thus make good profits when they sell it to you and since they sell it in lots, therefore the profit margin is quite big. As you sell the products at an even higher marked price to your customers, you profit too, continuing the chain of business.
The business of buying wholesale sunglasses and reselling them at retail price can be extremely profitable as the margin of profit sometimes can be huge. With the onset of summer, the demand for new shades of various types is going to be sky-high, so if you stock up on sunglasses and that too at a wholesale rate, you can seriously expect huge profits from your sunglass business indeed.