The Numbers

HBO
Call (555) 555-5555
Call Now for a Free Month

Cost for campaign: $10,000
25,000 Pens Distributed
250,000 Views
Percent still used 1 month later – 80%


KeepThisPen
Vs.
Direct Mail

Cost for campaign: $10,000
13,000 Flyers Distributed
10,000 Views
Percent not thrown immediately in garbage – 3%
Percent still used 1 month later – 0%